Level 03

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Course code

MACO 31414

Course Title

Development Communication

Pre – requisite     - None

Types/Status        - Core

Learning outcomes:

At the end of the unit student should be able to:

Apply various theories connected with the study of development communication and its application to the study of Mass communication. The student will have the chance to evaluate the nature, growth and trends in the field of development communication.

Course Content

What is development? Perspectives of development, concept of development and Development Communication, sustainable development, Colonization and development, Behavior Change Communication(BCC), development projects(local/international), mass media and national development, development and community, development and traditional media, modern trends and concepts of development communication, Rural Development, Urbanization, Industrialization, Westernization, Modernization, Globalization

Method of teaching and learning

Lectures, Tutorials, Workshops , Field Visits , Demonstrations , Surveys

 Assessment

Examination [60%]

Assignments [20%]

Field Survey [20%]

Recommended Reading

Jayaweera, Neville, Amunugama, sarath (ed)(1987),Rethinking Development Communication, AMIC, Singapore .

Schramm ,W (1964)Mass Media and National Development, Stanford University press.

Lerner ,Daniel and Wilber Schramm ,(1967) Communication and change in the developing Countries ,Honolulu ,East West learner press.

Lerner ,D (1958) The Passing of Traditional society , N.Y. Free press.

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