Bachelor of Arts (General) Degree programme
Public Relations & Media Management
Department of Mass Communication
University of Kelaniya
The Bachelor of Arts (General) degree programme is designed to provide a platform to gain knowledge, skills, and experience in public relations and related fields. It is understood that there are several social necessities which cater to this field in both private and government sectors.
Public Relations is a tool of promoting one’s (institutional) personality in terms of drawing an interest towards itself. In this sense, media plays a major role. On the other hand, it is hard to find a particular University course in Sri Lanka in this field to fill this social need. The Syllabi of the degree course has been developed to provide students with knowledge and skills that are required in providing services as public and media relation officers and professionals in related fields efficiently and effectively. The course would also facilitate trainees to gain insights and investigate into emerging and escalating social and professional objectives and issues.
Aspects, components and issues of Public Relations have been taken into serious consideration in this curriculum within the professional milieu. A substantial course in Public Relations have not so far been offered by any other higher education institution either government or private sectors. Therefore this course undertakes to fill up the pervasive vacuum. Our mission in this venture is to make pertinent arrangements in the capacity of bringing upon the Public Relation education in terms of the local and international development goals.