PRMM Course Content

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                                                                     : Core

                                                                     : PRMM 31015

                                                                     : Law, Ethics & Regulations in Public Relations

After the completion of this course unit the students will be able to demonstrate knowledge in,

  • Using key concepts and theories of Media & Communication law, Ethics and Regulations with refer to Public Relations.
  • Clarifying the necessity of knowing law, Ethics and Regulations of Public Relations.
  • Applying various laws and ethical codes used in the Public Relations Programmes.
  • Contextualizing The Applicability of law, Ethics and Regulations in terms of Public Relations.

Course Contents                                 :

Introduction to Law and Ethics, History of Law and Ethics, Classification and Types of Media and Public Relations ethics, Importance of Public Relations, Regulations, Constitution of Public Relations Ethics within a Media & Communication Campaign, Public Relations practitioner’s role and influence in the ethical organization: Corporate Social Responsibility, Laws and Regulations on Governance and Public Accountability. Legal and Ethical behavior related to Sustainable Development and Globalization. Ethical Public Relation Practitioner: Professionalism, Code of Ethics, Issues in Practice)

Methodology                                      : Lectures, Discussions, Interactive contacts,

Scheme of Evaluation                       : Assignments, Presentations and Examination.

Recommended Readings                  :

  • Singer,P. (1979). Practical Ethics. U.K, Cambridge University Press
  • Thomas, D. and Wehane, P. A. (1979). Ethical issues in Business: A philosophical Approach.Englewood Cliffs, NJ: Prentice – Hall
  • Michael,R.(1996). The Responsible Manager: Practical Strategies for Ethical Decision Making. West Hartford, CT: Resources for Ethics and Management,
  • Ferre,J. P and Willihnganz, S. C. (2005). Public Relations and Ethics: A Bibliography. London. Sage.
  • Sejb,P and Sejb, P.M. (1994). Public Relations Ethics, Harcourt Brace & Co. New Delhi. Sage.
  • Sejb, P.M. (1994). Campaigns and Conscience, The Ethics of Political Journalism, Praeger Pub Text
  • Fitzpatrick, K. R. and Bronstein, C. (ed.)(2006). Ethics in Public Relations: Responsible Advocacy, U.S.A.