PRMM Course Content

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Type                                                   : Core

Course Code                                      : PRMM 32025

Course Title                                       : Public Relations and Media Management Research


Learning Outcomes                           :

After the completion of this course unit the students will be able to practice and demonstrate knowledge in,  

  • Applying theoretical aspects of Media and Public relations in the context of relevant Professional sectors.
  • Researching pertinent aspects of Media and Public Relationswith reference to special fields of practice
  • Practicing the Media and Public Relations in the professional settings.

Course Contents                                : 

Research Methodology, Market Research, PR Research, Data Analyzing and Interposition, Report Writing.  

For this course unit, it is essential to complete an original study from either a Research or a Professional project work study.

Methodology                                      : Lectures, Discussions, Interactive contacts,

Scheme of Evaluation                       : Project Report and presentation

Recommended Readings                  : 

  • Wimmer, R.D & Dominick,J.R.(2005).Mass Media Research; An introduction. Australia, Thomson & Wadsworth.
  • Jensen, K. B. (2006). A Handbook of Media and Communication research; Qualitative and Quantitative Methodologies. London and New York, Rutledge.
  • Glander, T. (2000). Origins of Mass Communications Research During the American Cold war; Educational Effects and Contemporary Implications. Mahwah, New Jersey, Lawrence Erlbaum.
  • Riffe, D.; Lacy, S.; Fico, F.G. (2005). Analyzing media Messages ;using Quantitative Content analysis in research. Mahwah, New Jersey, Lawrence Erlbaum.
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