PRMM Course Content

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Type                                                     : Optional

Course Code                                      : PRMM 31033

Course Title                                        : Corporate Communication


Learning Outcomes                          :

After the completion of this course unit the students should be able to;

  • Use keyConcepts andTheories of Corporate Communication
  • Clarifythe necessity of the Management in both Media and Communication Planning
  • Apply various ManagementStrategiesused in the PR Programmes
  • Design the Applicability of Media & Communication Management Concepts with thePR

Course Contents        :  

               Introduction    to     Media    Entrepreneurship,    Communication    Planning,    Coperate

Communication, Organizational Communication, Internal Stakeholder Communication, Organizational Culture, Labor Relations, Mobilizations of stakeholders and issues,

Change Management, Public Relations Event Management, Project Management and

Organizational Management, Fund raising and Philanthropy, Financial Communication Financial PR, Behavior in Organizations, Trans-Cultural Leadership, Small- Business Management.

Method of Teaching & Learning    :  Lectures, Discussions, Active Learning.

Scheme of Assessment                      :  Assignments, Viva presentations and end of semester examination.

Recommended Readings                  :

                Management    And     Economics     (LEA's     Media     Management    and     Economics

Series).London. Sage.

  • Joep C. (2011). Corporate Communication: A Guide to Theory and Practice. London, Sage.
  • Goodman, M.B; Peter B.H. (2010). Corporate Communication: Strategic Adaptation for Global Practice. N.Y, Peterlang. 


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