Level 04

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Course code

MACO 41414

Course Title

New Media and Information Technology

Pre – requisite   - None

Types/Status      - Core

Learning outcomes:

At the end of the unit student should be able to:

Apply various theories connected with the study of communication and its application to the study of the same. The student will also get the chance to spell out the concepts connected with the theories and the practice of the same

Course Content

Overview of New Media

Characteristics of New Media

Comparison of New Media and Traditional Media

Introduction to Web technologies

Social Networking

Role of New Media in Information, Education, Entertainment and Persuasion.

Knowledge Management

Graphics and applications of New Media,

Web casting, New Media and Marketing

Politics and New Media

Ethics of New Media

Impact of New Media

New Media in Sri Lankan Context

Method of teaching and learning

Lectures, Tutorials, Workshops, Field Visit


Project          [60%]

Assignment  [20%]

Presentation [20%]

Recommended Reading

Razdan Ashnin ,(2008) New Media Techniques and Trends , New Delhi , Vistaar Publishing

Wilson Burbara (2000)Information Technology : The Basic , India , Thomson Learning .

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