Course code

WEBD 16012

Key Facts

Digital Marketing

Current Students

To access your official course details for the year you started your Diploma, please visit the handbook

Course Overview

The purpose of this course is to develop an overall understanding of digital marketing.

Course Content

Introduction

Understanding the scope of Digital Marketing

Modern Consumer

Local and Global background of Social, Online and Digital marketing, Understanding Consumer Behavior in Online Marketing, Modern Consumer Journey

Digital Strategy & Planning

Understanding the basics of digital strategy

Social Media Marketing

World of Social Media Marketing, Social Media Marketing Strategy, Introduction to Facebook Ecosystem,  Introduction to Facebook advertising, Understanding the process of Facebook advertising, Case studies and Practical Sessions

Display Advertising

Introduction to display marketing, Understanding the process of display marketing, Introduction to Programmatic Advertising, Case Studies and Practical Session

Content Marketing

Introduction to Content Marketing, Content Marketing Strategy, Case studies and Practical Session

Monetization in Digital

How to monetize in Digital, Methods to generate revenue for your online content, Social selling, Case studies

Crisis Management and Social Listening

Social Listening, Do’s and Don’t in Social Media, Case studies

Personal Branding in Social Media

Importance of Personal Branding in Social Media, Tips and Tools to amplify your personal Social brand