Dr. Manoj Jinadasa is a senior lecturer in Mass Communication pioneering in developing Public Relations and Media Management curricula and has been instrumental in establishing Diplomas, Higher Diplomas, Postgraduate Diplomas, Undergraduate Honors, General Degrees, and the Masters in Communication Management program in Sri Lanka. He has also introduced International Communication, Public Relations, and Media Psychology to the Sri Lankan Mass Communication degree program. He completed his PhD thesis, 'Rural Young Men, Facebook, and Same-sex Sexual Relationships in Sri Lanka,' at Newcastle University, U.K., with no corrections at the viva examination, Department of Media and Cultural Studies, School of Arts and Cultures, Newcastle University, Newcastle Upon Tyne, UK. Dr. Manoj also holds a B.A. (Hons) and an MSc (Research) in Mass Communication, specializing in traditional media's potential for community mobilization and empowerment in rural development in Sri Lanka, both from the Department of Mass Communication at the University of Kelaniya. In addition, he has completed a Postgraduate Diploma in Psychology, with a focus on psychoanalytic media analysis, and a Postgraduate Diploma in Translation Studies (English and Sinhala) from the Faculty of Arts at the University of Peradeniya, Sri Lanka. Dr. Manoj also has a postgraduate certificate in research statistics and philosophy from Newcastle University, U.K., and has been trained in social sciences research methods at the Department of Demography, University of Colombo, Sri Lanka. He has extensive experience in academia and consultancy and has contributed to developing communication strategies in various sectors. His consultancy work includes projects with organizations such as I.T.D.G. (U.K.) and the World Bank, where he served as a Development Communication consultant and Senior Program Officer. Dr. Manoj is a recipient of the Commonwealth Postgraduate Scholarship (U.K.) and the Presidential Postgraduate Scholarship (Sri Lanka) for his postgraduate studies. He has published 13 books on various media and communication studies topics with reputed publishers in Sri Lanka and has authored 15 full papers in indexed scientific journals and 25 journal articles. Currently, Dr. Manoj has presented 65 papers at national and international academic conferences, including at Harvard Medical School (Boston), the University of California, San Diego, the Oxford Internet Institute at the University of Oxford, Sussex University, Leicester University, and Newcastle University in the U.K. His expertise lies in digital intimacy, media and masculinity, public relations, intercultural/cross-cultural communication, and development (strategic) communication.