The Public Relations and Media Management Students' Association of the Department of Mass Communication, University of Kelaniya, successfully organized the 'AI for Future Career Development' workshop on April 1st, 2025, at the Social Sciences Faculty Auditorium. The workshop was organized to provide insights on using AI technology to develop a future career for undergraduates at the Department of Mass Communication. This initiative was the third workshop of a broader workshop series aimed at enhancing the professional competencies of Public Relations and Media Management students.
The event featured two distinguished resource persons specializing in AI-driven career paths. Mr. K. D. Jayakody, a Software Engineer and Content Creator, led the first session on 'Using AI for Educational Purposes, offering valuable insights into AI's role in academic and professional learning. Mr. Kalana Sugeeshwara, a social media content creator and freelance graphic designer, conducted the second session, 'AI-Assisted Content Creation for Social Media,' sharing practical applications of AI in digital content development.
The workshop was attended by undergraduates from the department, along with lecturers from the Public Relations and Media Management degree program were presented at this workshop. The engaging sessions provided students with firsthand knowledge and industry perspectives on integrating AI into their future careers.
This initiative underscores the Department of Mass Communication's commitment to preparing students for the evolving digital landscape, ensuring they remain competitive in an AI-driven job market.
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