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Dr. Manoj Jinadasa, Senior Lecturer and Head of the Department of Mass Communication at the University of Kelaniya, participated in the China International Communication Conference 2025, held from 4–8 September in Mainland China.

He presented a research paper on “Sri Lankan Soft Power and Cultural Exchange”, focusing on the role of media, culture, and public diplomacy in strengthening Sri Lanka’s international image. His presentation received strong academic engagement, contributing to global discussions on soft power and communication.

During the conference, Dr. Jinadasa engaged with scholars and professionals from Yunnan University, the China International Communication Association, and other Asian institutes, building networks for future collaborations. These include potential joint research projects, academic exchanges, and student workshops.

His participation enhanced the University of Kelaniya’s visibility in global communication studies, while discussions also opened pathways for developing media labs, digital tools, and collaborative platforms for the Department of Mass Communication.

Dr. Jinadasa noted that the conference laid a strong foundation for long-term collaboration between Sri Lanka and China, enriching both academic development and cultural exchange.

Staff Performance

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22 September 2025

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ජනසන්නිවේදන අධ්‍යයන අංශයේ මහජන සම්බන්ධතා හා මාධ්‍ය කළමනාකරණ විෂයයේ Junior Research Fellow ලෙස කටයුතු කරන දිමුතු චතුරංග ජිනසේන විසින් රචිත ස්මාර්ට් අලෙවිකරණය (SMART MARKETING) කෘතිය කැලණිය විශ්වවිද්‍යාලයේ උපකුලපතිතුමිය ජ්‍යෙෂ්ඨ මහාචාර්ය නිලන්ති ද සිල්වා මහත්මියට පිළිගැන්වීම ඊයේ දිනයේදී (1) සිදුවිය. ගොඩගේ ප්‍රකාශනයක් ලෙස එළිදැක්වුණු මෙම කෘතියේ ස්මාර්ට් ජංගම දුරකතනය තුළ වෙළඳ දැන්වීම් හා පාරිභෝගික හැසිරීම් පිළිබඳ විමසුමක් ඉදිරිපත් කෙරේ.

Staff Performance

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02 January 2025

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ජනසන්නිවේදන අධ්‍යයන අංශයේ මහජන සම්බන්ධතා හා මාධ්‍ය කළමනාකරණ විෂයේ Junior Research Fellow ලෙස කටයුතු කරන දිමුතු චතුරංග ජිනසේන විසින් රචිත ස්මාර්ට් අලෙවිකරණය (SMART MARKETING) කෘතිය ගොඩගේ ප්‍රකාශනයක් ලෙස පසුගියදා එළිදැක්විණි. ස්මාර්ට් ජංගම දුරක​තනය තුළ වෙළඳ දැන්වීම් හා පාරිභෝගික හැසිරීම් පිළිබඳ විමසුමක් මෙම කෘතිය මගින් ඉදිරිපත් කෙරේ.

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18 December 2024

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Nisansala Abeygunasekara and Mahesha Piyumali, Assistant Lecturers from our department, attended the 30th Conference of the Asian Media and Information Centre (AMIC 2024) at the Communication University of China. The conference, themed "Asia as a Knowledge Sharing Society and Internationalization of Higher Education," took place from June 24 to 26 in Beijing. Over 300 scholars and communicators from Central and North Asia participated, resulting in the signing of twenty  of understanding for partnerships among universities and professional associations. The AMIC Beijing Declaration on the Internationalization of Higher Education Institutions (HEIs) offering Communication and Journalism Programs was adopted.

The conference featured four plenary sessions covering updates on the internationalization of higher education in Asia, best practices in journalism and communication education, commonalities and differences in journalism issues across Asia, and the Bandung Spirit in the era of AI. Additionally, there were eleven parallel sessions and six masterclasses. This year, the AMIC Asia Communication Award was presented to Dr. Cherian George in recognition of his outstanding contributions to the media and communication field.

During the conference, Assistant Lecturer Nisansala Abeygunasekara presented her research on "Health Communication and Functional Health Literacy" while Assistant Lecturer Mahesha Piyumali presented a research paper titled "Link Building Strategies in Digital PR to Enhance Search Engine Optimization in Public Relations Campaigns," 

From 176 research submissions, six speakers were selected, and Assistant Lecturer Mahesha Piyumali was selected as one of the masterclass presenters. She conducted a session for scholars titled "How to Use Link-Building Techniques to Enhance PR Campaign Visibility and Engagement in Digital Environments."

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03 October 2024

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