ජනසන්නිවේදන අධ්‍යයන අංශයේ මහජන සම්බන්ධතා හා මාධ්‍ය කළමනාකරණ විෂයේ Junior Research Fellow ලෙස කටයුතු කරන දිමුතු චතුරංග ජිනසේන විසින් රචිත ස්මාර්ට් අලෙවිකරණය (SMART MARKETING) කෘතිය ගොඩගේ ප්‍රකාශනයක් ලෙස පසුගියදා එළිදැක්විණි. ස්මාර්ට් ජංගම දුරකතනය තුළ වෙළඳ දැන්වීම් හා පාරිභෝගික හැසිරීම් පිළිබඳ විමසුමක් මෙම කෘතිය මගින් ඉදිරිපත් කෙරේ.
Nisansala Abeygunasekara and Mahesha Piyumali, Assistant Lecturers from our department, attended the 30th Conference of the Asian Media and Information Centre (AMIC 2024) at the Communication University of China. The conference, themed "Asia as a Knowledge Sharing Society and Internationalization of Higher Education," took place from June 24 to 26 in Beijing. Over 300 scholars and communicators from Central and North Asia participated, resulting in the signing of twenty of understanding for partnerships among universities and professional associations. The AMIC Beijing Declaration on the Internationalization of Higher Education Institutions (HEIs) offering Communication and Journalism Programs was adopted.
The conference featured four plenary sessions covering updates on the internationalization of higher education in Asia, best practices in journalism and communication education, commonalities and differences in journalism issues across Asia, and the Bandung Spirit in the era of AI. Additionally, there were eleven parallel sessions and six masterclasses. This year, the AMIC Asia Communication Award was presented to Dr. Cherian George in recognition of his outstanding contributions to the media and communication field.
During the conference, Assistant Lecturer Nisansala Abeygunasekara presented her research on "Health Communication and Functional Health Literacy" while Assistant Lecturer Mahesha Piyumali presented a research paper titled "Link Building Strategies in Digital PR to Enhance Search Engine Optimization in Public Relations Campaigns,"
From 176 research submissions, six speakers were selected, and Assistant Lecturer Mahesha Piyumali was selected as one of the masterclass presenters. She conducted a session for scholars titled "How to Use Link-Building Techniques to Enhance PR Campaign Visibility and Engagement in Digital Environments."
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කැලණිය විශ්වවිද්‍යාලයේ ජනසන්නිවේදන අධ්‍යයන අංශයට පැමිණ මිල දී ගත හැක.
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ජනසන්නිවේදන අධ්‍යයනාංශයේ තාක්ෂණික නිලධාරි A.W රත්නසිරි මහතා, වසර තිහක අඛණ්ඩ හා විශිෂ්ඨ වෘත්තීය ජීවිතය සපිරීම අගයමින් අද දින උපකුලපති සම්මාන උළෙලේ දී රිදී පදක්කමින් පිදුම් ලද වගයි.
Wijayananda Rupasinghe, Senior Lecturer and Department Head, attended the 3rd South and Southeast Asian University Presidents Forum and Forum on China Modernization and International Communications of South and Southeast Asia, which were organized by Yunnan University, China, and held in Kunming from November 23 to November 25, 2023.
Professor Liao Shengqing, dean of Yunnan University's School of Journalism, chaired the main forum, while Wei Ping, associate professor of the same university, led the roundtable discussion.
The purpose of this gathering is to build the field of international communication in South Asia and Southeast Asia.
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