The sixth phase of the marketing guest lecture series, centered on the subject of Marketing (MACO 33454), took place on Friday, April 5th, 2024, at 01:00 PM in the Auditorium of the Faculty of Social Sciences.
Mr. Amitha Amarasinghe, the CEO and Co-founder of APIDM, delivered an interesting lecture under the theme "Impact of AI in Marketing and Communications Industry," focusing on how Artificial Intelligence is revolutionizing the marketing and communications landscape.
The guest lecture was organized by Hansika Sanduni, Dinusha Kumarasinghe, Thilakshani Gamage, Nimnadi Saubhagya, Nilukshi Kumari, Vindya Kalpani Rathnayaka, Thilakshi Indeewari, Ishara Wijerathna, Supuni Prarthana, Hiruni Kaveesha Lashani, and Amandi Herath.
The fifth phase of the marketing guest lecture series, centered on the subject of Marketing (MACO 33454) took place on April 4, 2024, at 10:00 am in the Auditorium of the Department of Mass Communication. Mr. Ajith Naragala, the Chairman of the Development Lotteries Board, spearheaded this guest lecture on the theme of Event Management.
Lecturer Ileka Ruwanpathirana, Assistant Lecturer Hansani Jayawickrama, and second-year Mass Communication (Hons) students participated in this enlightening session.
The lecture was organized by S. Apsara Dushanthi, Jayani Chanika, Kaveesha Gurusinghe, Nathasha Thilini, Udeshika Kaushani, Erangi Rajapaksha, Sasindu Mihiran, Nawodika Subhashini, Hishan Anuruddha Senavirathna, Sachini Gunawardhana, and Rasangi Umayangana.
The second part of the marketing guest lecture series, focusing on the subject of Marketing (course code MACO 33454), was organized by second-year Mass Communication (Hons) students. It took place on March 1, 2024, at 1:00 pm in the audio-visual studio of the Department of Mass Communication.
Mr. Milinda Rajapaksha, Additional Director General of the Department of Government Information, Sri Lanka, led this guest lecture. The topic was about cultivating a customer-focused mindset. The lecture provided valuable insights into understanding and prioritizing the needs of customers, essential for success in marketing.
Lecturer Ileka Ruwanpathirana, Assistant Lecturer Hansani Jayawickrama, and second-year Mass Communication (Hons) students participated in this lecture.
The guest lecture was organized by Mayuri Wijesinghe, Hansa Virajini, Nawodi Rashipaba, Harshani Jayarathna, Raveesha Rathnayaka, Awishka Aluthwaththa, Nilushi Nilunika, M.G. Dewmi Thumbovita, Kasuni Sasikala, and Nimnadi Ramanayake.
The Department of Mass Communication conducted a special guest lecture at the Auditorium of the Faculty of Social Sciences on April 21, 2024, from 9:00 AM to 12:00 noon. The lecture, delivered by Dr. Kalinga Senevirathne, centered on the topic of 'Geopolitics and the Media in Asia and the South Pacific,' offering significant insights to our postgraduate students.
The fourth session of marketing guest lecture series, focusing on the subject of Marketing (MACO 33454), was hosted by second-year Mass Communication (Hons) students on March 22, 2024, at 1:00 pm in the audio-visual studio of the Department of Mass Communication.
The topic was "Introduction to PR." Mrs. Amali Fernando, Public Relations and Influence Manager at Ogilvy Sri Lanka, served as the guest lecturer. She shared valuable insights about the Working World and its Role in Marketing.
Accompanying her were two of her coworkers, senior executives from Ogilvy Sri Lanka, Ms. Sandamali Wikramarachchi and Ms. Aqeelah Al Amari. The event also saw participation from Lecturer Ileka Ruwanpathirana, Lecturer Dasini Madurasinghe, and Assistant Lecturer Hansani Jayawickrama.
This enlightening lecture was organized by Sachini Imalsha, Avanthi De Silva, Sathyanjalee Jayasinghe, Sajini Nimesha, Tharushi Sandunika, Charuni Samarakoon, Isuri Edirisinghe, P.G.C.T Lakshani, K.M. Viyanga Chamodanee, and A.W.D. Bhagya.
Second-year Mass Communication (Hons) students curated a special series of guest lectures focusing on the subject of Marketing (course code MACO 33454). The inaugural guest lecture featured Mr. Ravi Siriwardhana, Deputy General Manager of Marketing at ITN Sri Lanka. Held on February 16th, 2023, at 1:00 pm in the Audio-Visual Studio of the Department of Mass Communication, the lecture centered around the topic "Understanding Marketing."
Mr. Siriwardhana provided valuable insights into the significance of understanding marketing, rendering it an engaging and well-received lecture by all attendees.
Senior Lecturer Dr. Achala Abeykoon and Assistant Lecturer Hansani Jayawickrama participated in this lecture.
The guest lecture was organised by the students: Dilhara Bandara, Malsha Kumari, Malinda Kumara, Savidu Kumara, Asitha Wijewantha, Sandali Perera, Nadeesha Rathnayka, Ravindu Chathuranga, Lahiru S. Weerawansha, Dileepa Ranaweera, and Suvindu Wanniarachchi.
The 'Prof. Shelton Gunaratne Memorial Merit Scholarship' was awarded to students who achieved the highest marks in BA (Hons) in Mass Communication, namely E.A.D.R.W.Edirisingha, C.N.Bhagya, G.G.A.K.Jayawardana, D.M.C. Dilrukshi, M.L.M.M.Priyarshani, K.M.D.S.Kahadawa, H.N.Jayawickrama, A.P.D.Yasintha, S.S.D. Weerawardhana, as well as in BA (Hons) in Public Relations and Media Management, A.U.Kodikara, K.G.P.S.Thelis, L.U.S.C.Ranasinghe, A.R.H.Sewwandi, S.D.D.Nimeshika, K.H.M.Silva, W.M.Piyumali, J.K.R.Malka,S.S.Thanthreege
The scholarships were presented by the Senior Prof. Nilanthi de Silva, Vice Chancellor, University of Kelaniya and Prof. M. M. Gunathilake, Dean of the Faculty of Social Sciences at the University of Kelaniya, on December 10th, at the Board Room of the Faculty of Social Sciences, University of Kelaniya.
The third phase of the marketing guest lecture series, focusing on the subject of Marketing (course code MACO 33454) and organized by the second-year Mass Communication (Hons) students, was held on Friday, March 15th, 2024, at 1:00 pm in the audio-visual studio of the Department of Mass Communication. Mr. Amila Yahalavela, the creative director at Shift Group, served as the guest lecturer.
An interesting lecture was delivered under the theme of exploring creative direction in marketing, with a focus on the creativity required for advertising. It proved to be very helpful in developing the creative thinking of the students.
Lecturer Ileka Ruwanpathirana, Assistant Lecturer Hansani Jayawickrama, Assistant Lecturer Sathushka Jayawardhana and second-year Mass Communication (Hons) students participated in this lecture.
The guest lecture was organized by Mihiranga Dasanayaka, Navoda Handaragama, Pasindu Perera, Buddhika Dilhani, Sudarshani Konara, Chamod Deshan, Ishan Uchitha, Chathurika Jayaweera, Prabodha Sathsarani, Uththara Abeyrathna, and Nirosha Sandhamali.
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