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A workshop organized by the Public Relations and Media Management Students' Association of the Department of Mass Communication, University of Kelaniya, was held on 16th May 2023 at the Social Sciences Faculty Auditorium. This workshop was organized to provide insight into the Public Relations industry in Sri Lanka and to create an opportunity for undergraduates who follow the PRMM degree program to meet experts from the industry to obtain knowledge and experience on the requirements of a Public Relations Officer in a PR agency.
Mr. Mushthak Ahamed, Chief Operating Officer, Ms. Thilani Weerarathne, the Assistant Manager from HardTalk Pvt Ltd, Ms. Amali Fernando, Account Director, and Mr. Hasitha Perera, Senior Account Manager from Ogilvy PR, Sri Lanka, were invited as guest speakers for this workshop. The event was conducted under two sessions where guest speakers could share their own experiences in the industry. Also, they discussed how theories of PR could be applied in PR practice by giving examples from the PR campaigns they have planned and implemented for different kinds of clients in each respective agency.
The undergraduates from all three years of PRMM of honors degree program levels participated in this workshop. Department Lecturer Wijayananda Rupasinghe, Head of the Department, Senior Lecturer Dr. Achala Abeykoon, Subject Coordinator, and all the lecturers from the Department of Mass Communication attended this event.
It was a historical milestone for the Department of Mass Communication as it was the first time that academics of the Department, PR industry experts, and undergraduates of the PRMM degree program met to have a valuable discussion on the industry on one platform.
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