Staff

Index journals

1. The Impact of the Advertising Discourse on Consumer Persuasion, International Journal of Scientific and Research Publications, Volume10, Issue 12, November 2020, pages 710-724.
   DOI: 10.29322/IJSRP.10.12.2020.p10885

Books

01.  Poetry book, “Gini”. (2015), Author Publication.

02. “Semiotics of advertisements”. (2021) (Forthcoming book)

Published Academic Articles

1. Personal brand Management and Public Relations, Essays in honor of Professor Mapa Thilakarathne, (2020), Department of Mass Communication, Faculty of Social Science, University of Kelaniya. (Page 296-301)
2. How to use of cultural heritage concepts in advertising, (2018), Journal of yougathara, Centre for heritage studies, University of Kelaniya. (Page 227-230)
3. Cultural aspects of the concept of the female body: A short introductions, Sanjanani media journal,  (2018), Faculty of Social Science, Department of Mass Communication,

University of Kelaniya.(Page 115-118) 

4. Human Body and Nonverbal Communication, Professor Rohana Luxman Piyadasa Felicitation Volume, (2018), Faculty of Social Science, Department of Mass Communication, University of Kelaniya. (Page 111-118)
5. Advertising and Language, Samaja Wimarshana,(2013) Faculty of Social Sciences, University of Kelaniya,(Page 163) (Sinhala Medium)
6. Cross-Cultural Advertising Language (2013), Sanniwedana Shastriya Sangrahaya.Department of Mass Communication, University of Kelaniya.(Page 193) (Sinhala Medium)
7. Introduction of Semiotics Sanjanani magazine, (2013), Department of Mass Communication, University of Kelaniya. (Page 91 ) 
8. Semiotics analysis of language of advertisements, Madya Wimarshi, (2013), Department of Mass communication, University of kelaniya.  
   (Sinhala Language)
9. Role of the journalist in reporting suicides, Aparada Sameeksha, (2013), Department of Sociology, University of Jayawardhanapura, (Page 300) (Sinhala Medium)
10. The main artistic forms contained in the language of advertisements, Santhathi, (2013), Faculty of Social Science" University of Kelaniya,(Page 183). (Sinhala Medium)
11. Television advertisements as an Propaganda tactic, Samaja Sameeksha,(2014), Faculty of Social Science" University of Kelaniya, (page 171). (Sinhala Medium)
12. Influence of folk poetry on the process of personal attitude development, ; Special reference to folk poems in Manava Village in Anuradhapura district,

“Professor G. W Indrani Felicitation Volume” (2016), Department of Economics, University of Kelaniya. (Page 167). (Sinhala Medium)

13. “A semiotic analysis of the social psychological aspects of fashion”. “Senior Professor Kulasena Vidhanagamage Felicitation volume”.(2016). Department of Philosophy, University of Kelaniya.(Page 423)  (Sinhala Medium)

Editorial boards

1. Editor of the Thilaka Lakuna, (Essays in Honor of Professor Mapa Thilakarathne) (2020), Department of Mass Communication, Faculty of Social Science, University of Kelaniya.
2. Editor of the Sanjanani Media Journal,  (2018), Department of Mass Communication, Faculty of Social Science, University of Kelaniya.
3. Editor of the Poetry Book, Unseen Women Who met my Eyes, Centre for Gender Studies        University of Kelaniya, Sri Lanka. (2016) 
4. Editor of the “Samaja Sameeksha” Volume, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. 2014.
5. Editor of the Abstract Volume, International Conference on “The Future Museum an  Asian Perspective”, Centre for Asian Studies, University of Kelaniya, Sri Lanka. 

      28^th –  29^th October 2014.

6. Editor of the Abstract Volume, 3^rd Biennial Conference of the International Association for Asian Heritage (IAAH), Centre for Asian Studies, University of Kelaniya, Sri Lanka.          

     27^th –  28^th December 2015.

Paper Presented in International and National Conferences

1. Paper presented at Second International Conference on Social Sciences (ICSS) Faculty of Social Sciences, University of Kelaniya, Sri Lanka.  22^nd – 23^rd November 2013.        

(page 241).Topic - Semiotics of the language which used in commercials https://www.researchgate.net/publication/304252717_Semiotics_of_the_language_which_used_in_Commercials

2. Paper presented at International Conference on Peradeniya University International Research Session  (iPurse) University of Peradeniya– Sri Lanka. Volume18,  4^th & 5^th  July 2014. (page 720) (Combined Paper) Topic - The social implications of Sri Lankan newspapers reporting on child abusehttps://www.researchgate.net/publication/304268301_The_Social_Implications_of_Sri_Lankan_Newspapers_Reporting_on_Child_Abuse_This_is_a_study_about_child_abuse_reports_which_were_published_on_Lankadeepa_news_paper_in_the_time_period_starting_from_01st_
3. Paper presented at International Conference on Multidisciplinary Approaches, Faculty of Graduate Studies, University f Sri Jayawardhanapura, Sri Lanka. 13^th-14^th August 

2014. (page 175). (Combined Paper) Topic - Study on the human and social impacts on the destruction of wetlands with special reference to Madu Ganga

 https://www.researchgate.net/publication/304252758_Study_on_the_Human_and_Social_Impacts_on_Destructions_of_Wetlands_with_Special_Reference_to_Madu_Ganga

4. Paper presented at first annual research symposium on  Faculty of Social Science and Humanities, Department of Archaeology and Heritage Management, Rajarata University,

Sri Lanka.18^th December 2013. (page 112) Topic - An Insight into the society depicted by the ancient marital rituals

 https://www.researchgate.net/publication/304252988_Parani_Sinhala_Wiwaha_Chariththra_walin_Niruupitha_Jana_Samajaya_pilibada_Wimarshanayak

5. Paper presented at 2^nd annual research symposium of Temporary Academic Staff, Faculty of  Social Sciences, University of Kelaniya, Sri Lanka.23^rd  January 2014. (page 15)

     Topic - How do television commercials have an impact on promoting the reconciliation between Sinhalese and Tamil communities?

 https://www.researchgate.net/publication/304269640_Sinhala_Demala_Jana_Warga_athara_Sahajeewanaya_sadaha_Ruupawahini_Welada_Danweemhi_Balapama

6. Paper presented at 15^th Annual research symposium of Faculty of Graduate Studies,   University of Kelaniya, Sri Lanka. 30^th - 31^st October 2014. (page 67)  

     Topic - How do Folk Poetry enhance Human Relations-.

 https://www.researchgate.net/publication/304253141_Jana_Kawi_Magin_Sanniwedanaya_Karana_Manawa_Sambandatha

7. Paper presented at International Conference of Multidisciplinary Approaches - 2015 Organized by the Faculty of Graduate Studies, University of Sri Jayawardenepura, 

 Sri Lanka. 11^th-12^th September 2015. (page 108)

     Topic - Cross-cultural problems of advertising (An analysis conducted in 2012 based on    the HIV aids print advertisements of selected countries (Sri Lanka, India, and America) 

 https://www.researchgate.net/publication/304305273_Cross_Cultural_Problems_of_Advertising_An_analysis_conducted_in_2012_based_on_the_HIV_Aids_Print_advertisements_of_Selected_Countries_Sri_Lanka_India_and_America

8. Paper presented at International Research Conference Organized by the Faculty of Arts,

University of Colombo, Sri Lanka. 03^rd – 04^th December 2015. (Page 69)       

(Combined Paper)

     Topic - “Requirement of an attitude change for coexistence among Sinhala and Tamil ethnic groups in the post-war context in Sri Lanka: A study based on the students of the Universities of Colombo, Jaffna, Kelaniya, and Eastern”. 

https://www.researchgate.net/publication/304019665_Requirement_of_an_attitude_change_for_coexistence_among_Sinhala_and_Tamil_ethnic_groups_in_the_post-war_context_in_Sri_Lanka_A_study_based_on_the_students_of_the_Universities_of_Colombo_Jaffna_Kelaniy

9. Paper presented at 4^th Biennial Conference of the International Association for Asian   

Heritage (IAAH) Organized by the Centre for Asian Studies, University of Kelaniya,  Sri Lanka. 27^th-28^th December 2015. (Page 33)

     Topic - “A Semiotic analysis of the poetry of the poet Mahagama Sekara (The Content analysis is based on 10 poems in the book, “Heta Irak Payai” written by Mahagama Sekara.)”. 

 https://www.researchgate.net/publication/304252552_The_semiotic_analysis_of_the_poetry_of_the_poet_Mahagama_Sekara_The_content_analysis_is_based_on_10_poems_in_the_book_Heta_Irak_Payai_written_by_Mahagama_Sekara

10. Paper Presented at International Conference on Postcolonial Societies in Transition, Organized by the Faculty of Humanities and Social Sciences, University of Ruhuna.    

02^nd - o3^rd  March 2015. (Page 114) Topic - “Semiotics of language used in  Advertisements”.  https://www.researchgate.net/publication/304253425_Semiotics_of_the_language_which_used_in_Advertisements_Special_Reference_to_advertisements_from_Lanka_bell_Telecommunication_Company

11. Paper Presented at International Postgraduate Research Conference 2015 (IPRC), Faculty of Graduate Studies, University of Kelaniya. 10^th-11^th December 2015.

     Topic - “The Use of Concept of beauty in fashion advertisements for persuading
       customers and the Semiotics include in it”.https://www.researchgate.net/publication/304011352_The_use_of_concept_of_beauty_in_fashion_advertisements_for_persuading_customers_and_the_semiotics_included_in_it_The_content_analysis_conducted_based_on_04_fashion_jewelry_advertisements_with_relevanc

12. Paper Presented at International Postgraduate Research Conference 2015 (IPRC), Faculty of Graduate Studies, University of Kelaniya. 10^th-11^th December 2015.

     Topic - “The impact of the Qualities of the creative communication used in the advertisements for acknowledging the society regarding the environmental issues”.

https://www.researchgate.net/publication/304019574_The_impact_of_the_qualities_of_the_creative_communication_used_in_the_advertisements_for_acknowledging_the_society_regarding_the_environmental_issues_An_analysis_conducted_based_on_8_advertisements_in

13. Paper Presented at e International Conference on “Asian Elephants in Culture & Nature” 20^th& 21^st of August 2016, Centre for Asian Studies, University of Kelaniya, Sri Lanka. Topic - “Elephants in folklore” 
14. Paper Presented at International Conference on “Asian Elephants in Culture & Nature” 20^th& 21^st  of August 2016,Centre for Asian Studies, University of Kelaniya, Sri Lanka. 

      (Combine Paper)  Topic -  “Animal Cruelty and Public opinion on using Elephants for Perahara. 

15. Paper Presented at International Conference on Peradeniya University International Research Session  (iPurse) University of Peradeniya, Sri Lanka.

Volume 23, 11^th & 12^thNovember 2021. (page 37)

Topic - - A Study on the Use of Humanitarian Concepts in Advertising to Enhance Human Qualities of the Consumer in Covid-19 Outbreak-

https://www.researchgate.net/publication/356694422_In_the_Covid-19_outbreak_the_use_of_humanitarian_concepts_in_advertising_to_enhance_the_human_qualities_of_the_consumer

Open Forums

1. Participated Open Forums on “Women and Gender Studies on Social Sciences”, was held on 08^th of March 2021 at the Boardroom of the Faculty of Social Sciences, University of Kelaniya, Sri Lanka. It was organized by the Research Centre of Social Sciences (RCSS) with the noble intention of commemorating Women’s Day in 2021.

Topic - Gender Stereotypes in Advertising

Full Papers

1. Full paper article on Biennial Conference of the International Association for Asian    Heritage (IAAH); South Asia: Culture, History & Heritage, Organized by the Centre for Asian Studies, University of Kelaniya, Sri Lanka. 27^th-28^th December 2015. (Page 50)

     Topic - “A Semiotic Analysis of the poetry of the poet Mahagama Sekara (The Content analysis is based on 10 poems in the book, Heta Irak Payai written by Mahagama Sekara.)”. 

2. The International Conference on “Asian Elephants in Culture & Nature” 20^th - 21^st of August 2016 at the University of Kelaniya, Sri Lanka.  

     Topic - “Elephants in folklore” 

3. The International Conference in Full paper article on “Asian Elephants in Culture & Nature” 20^th - 21^st of August 2016 at the University of Kelaniya, Sri Lanka. (Combine Paper).  

      Topic -  “Animal Cruelty and the Public opinion on using Elephants for Perahara”. 

4. Open Forums on “Women and Gender Studies on Social Sciences”, was held on 08^th of March 2021 at the Research Centre of Social Sciences (RCSS), Faculty of Social Sciences, University of Kelaniya.

        Topic - Gender Stereotypes in Advertising. (Forthcoming volume)

Other research work

1. Participated as a survey research assistant on “Attitude towards Banking Methods” under the supervision of Rohana Laxshman priyadasa, Department of Mass Communication, University of Kelaniya, 2013.
2. Participated as a survey research assistant on “Human Attitudes Provincial Elections at Northwestern, Central, and Northern", under the supervision of Prof. Rohan Lakshman Piyadasa, 2013.
3. Conducted research on, The Impact of Television Advertising on the Coexistence of Sinhalese and Tamils in Sri Lanka, organized by the Department of Mass Communication. University of Kelaniya, 2012.
4. Participated as a survey officer for the “Regional radio listener survey based on Ruhunu Sevaya” conducted by Department of Mass Communication 2011.
5. Participated as a survey officer for the “Community radio listener survey based on Kothmale community radio” conducted by the Department of Mass Communication 2010.
6. Participated as a survey officer on “Island Wide Survey on Presidential Election 2010”, supervised by Prof. Rohana Laxman Piyadasa, Department of Mass Communication, University of Kelaniya, 2010.
7. Participated as a survey officer on “Island Wide Survey on General Election”, supervised by Prof. Rohana Laxman Piyadasa, Department of Mass Communication, University of Kelaniya, 2010.
8. Participated as a survey officer, a survey on “Identifying environmental-friendly communication methods”, Anuradhapura Mihinthale Puja Bumiya, organized by Department of Mass Communication, University of Kelaniya, 2010.
9. Conducted research on “Influence of media on Suicide”, Supervised by Senior Lec. Manoj Pushpa Kumara Jinadasa, Department of Mass Communication, University of Kelaniya. (2010).
10. Conducted research on “Influence of media on abnormal sex”, Supervised by  Senior Lec. Manoj Pushpa Kumara Jinadasa, Department of Mass Communication, University of Kelaniya. (2010).
11. Participated as a survey officer for the “Community radio listener survey based on Giradurukotte community radio” conducted by Department of Mass Communication,University of Kelaniya, 2009.
12. Conducted research on “Human Relations Communication through Folk Poems (A Study Concerning Folk Poems in Manewa Village, Anuradhapura District)” organized by the Department of Mass Communication, University o Krelaniya, 2009.

Academic Qualification

1. Mphil. (Master of Philosophy, 2-year research) (Thesis title: Semiotic analysis of beauty embedded in modeling. Supervised by Professor Wimal Dissanayaka, (Honorary Professor at the University of Hong Kong and is on the Affiliate Faculty of the Department of Political Science, University of Hawaii)  and Senior Professor Chandrasiri Rajapaksha . (Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka). (Completed in 2017).

2. B. A. (Bachelor of Arts) Hons Degree in Mass Communication (4-year course) (1^st Class) (Thesis Title: ‘Semiotics of the language which used in commercials’. Supervised by Senior Lecturer Chandima Nissanka) Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. (Completed in 2013).

Scholarship and Medals

MEDALS

1. Gold Medal, “Swarna Mudrica”& awarded at the General Convocation for the   

    Best Student in 2013, Mass Communication (Hons) batch in the Department of Mass Communication, the University of Kelaniya, awarded by the Faculty of Social         
   Sciences, University of Kelaniya, 2013 August.

2.  Awarded Professor Shelton Gunarathne Scholarship for the best student obtaining the highest marks of Department of Mass Communication academic year 2012 the
     University of Kelaniya.

1. Awarded Professor Shelton Gunarathne Scholarship for the best student obtaining the highest marks of Department of Mass-communication academic year 2011 the University of Kelaniya.

Academic Experiences

1. Student Counselor, University of Kelaniya, Sri Lanka. since 2019/2020 Academic Year.
2. Student Counselor, University of Kelaniya, Sri Lanka. since 2018/2019 Academic Year.
3. Student Counselor, University of Kelaniya, Sri Lanka. since 2017/2018 Academic Year.
4. Visiting Lecturer, Diploma in Mass Communication, Department of Mass 

    Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, since 2017         
    present.

5. Visiting Lecturer in Diploma in Communication and Public Relations, Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, since 2017 present.
6. Visiting Lecturer in Higher Diploma in Communication and Public Relations, Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, since 2017 present.
7. Project Assistant in Centre for Gender Studies, University of Kelaniya, Kelaniya, Sri Lanka. From February 2015 - 2017 
8. Temporary Lecturer in Mass   Communication,Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka. Since 18^th       April 2013 – 26^th January 2015.
9. Visiting Lecturer in Mass Communication, Department of Mass Communication, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2015 Academic year.
10. Visiting Lecturer in Public Relation and Media Management Diploma, Department of Mass Communication, University of   Kelaniya. From 1^st February 2013 to 1^st February 2014.   
11. Trainee Journalist  at  Associated Newspapers of  Ceylon Ltd  (ANCL) since  2012 February-2012 September.
12. Free-lance Journalist  at  Associated  Newspapers  of  Ceylon Ltd  (ANCL) since 2013 - 2014.

 Memberships and honorary services

1. Member of the Organizing Committee Open Forums on “Women and Gender Studies on Social Sciences”, was held on 08^th of March 2021 at the Boardroom of the Faculty of Social Sciences, University of Kelaniya. It was organized by the Research Centre of Social Sciences (RCSS) with the noble intention of commemorating Women’s Day.
2. Member of the Organizing Committee International conference of the “Asian Elephants in Culture & Nature” Centre for Asian Studies, University of Kelaniya, Sri Lanka.              

20^th - 21^st of August 2016.  

3. Creative Designer, of the International Conference of the “Asian Elephants in Culture & Nature” Centre for Asian Studies, University of Kelaniya, Sri Lanka.20^th - 21^st of August 2016.  
4. Member of the Organizing Committee 3^rd Biennial Conference of the International Association for Asian Heritage (IAAH), Centre for Asian Studies, University of Kelaniya, Sri Lanka. 27^th  - 28^th  December 2015.
5. Rapporteur on 3^rd Biennial Conference of the International Association for Asian Heritage (IAAH), Centre for Asian Studies, University of Kelaniya, Sri Lanka.           

27^th  - 28^th  December 2015.   

6. Creative Designer, of the 3^rd  Biennial Conference of the International Association for Asian Heritage (IAAH), Centre for Asian Studies, University of Kelaniya, Sri Lanka.    

27^th  - 28^th  December 2015.

7. Member of the Organizing Committee 6^th International Conference on South and Southeast Asian Association for the Study of Culture and Religion (SSEASR), Centre for Asian Studies, University of Kelaniya, Sri Lanka. 4^th - 5^th June 2015.
8. Rapporteur on 6^th International Conference on South and Southeast Asian Association for the Study of Culture and Religion (SSEASR), Centre for Asian Studies, University of Kelaniya, Sri Lanka. 4^th - 5^th June 2015.
9. Creative Designer, of the 6^th International Conference on South and Southeast Asian Association for the Study of Culture and Religion (SSEASR), Centre for Asian Studies, University of Kelaniya, Sri Lanka. 4^th - 5^th June 2015.
10. Member of the Organizing Committee International Conference on The Future Museum: An Asian Perspective, Centre for Asian Studies, University of Kelaniya, Sri Lanka, 28^th – 29^th October 2014.
11. Rapporteur on International Conference on The Future Museum: An Asian Perspective, Centre    for       Asian Studiers,         University      of         Kelaniya,        Sri       Lanka.            

28^th – 29^th October 2014.

12. Creative Designer, of the International Conference on The Future Museum: An Asian Perspective, Centre for Asian Studies, University of Kelaniya, Sri Lanka. 28^th – 29^th October 2014.
13. Member of the Cultural Committee, International Conference in Social Sciences (ICSS), Faculty of Social Sciences, University of Kelaniya, Sri Lanka. 22^nd – 23^rd November 2013.
14. Member of the Decoration committee, “Sanjanani” Media Festival, Department of Mass        Communication, University of Kelaniya, 2010, 2011. 
15. Member, Gender Centre, University of Kelaniya, Kelaniya, 2012.

Certificate courses

1. Completed certificate course in HRM (Human Resource Management), (2010) conducted by, Department of Human Resource Management, University of Kelaniya, Sri Lanka.
2. Completed certificate course in Computer Literacy, (2011) conducted by Information and Communication Technology Centre, University of Kelaniya. Sri Lanka.

Leadership Skills

1. Perfect in the School. 2003. St. John Bosco’s College, Kaluaggala. 
2. Member Western band, St. John Bosco’s College, Kaluaggala. 2003
3. Committee member of the School Media Association in 2005.
4.  Committee member of the School Haritha sansadaya in 2003.
5. Committee member of the School Literary Association in 2003.
6. Short Story Zonal -2^nd place (“Jathika Sahithya Kala Mahothsawaya” – 2007).
7. Awarded Credit Certificate for Short Story of the “Bihi Dora Abhiyasa” Contest 2009, Student Association, and University of Kelaniya.
8. Awarded for the Best poem Writing (1^st place) for Bobiriya central college Art Day 2007, Bobiriya Central College, Bobiriya.
9. Awarded for 2^nd place in Creative Writing for Bobiriya Central College Art Day 2007,    Bobiriya Central College, Bobiriya.
10. Have won certificates in Dhamma School Competitions.
11. Sports Certificate for 3^rd place in the 100m, Hurdle event in University of Kelaniya, 10th August 2008.
12. 1^st place Volleyball championship inter-house Sport meet St. John Bosc’s college,     Kaluaggala.  
13. 3^rd place High Jump inter-house Sport meet St. John Bosc’s college, Kaluaggala.
14. Social Service Certificate from Help age Sri Lanka Association.2002.

As Voice Artist 

• Documentary - University of Kelaniya

https://www.youtube.com/watch?v=_CmUEHJo3mc&t=59s

https://www.youtube.com/watch?v=SmWwvtg9hA0

• Documentary -Department of Mass Communication

https://www.youtube.com/watch?v=utRVwyaHYH8&t=207s

• Documentary - Ananda Coomaraswamy

https://www.youtube.com/watch?v=tRAXi1mE8iA

• Program – Celebrating 60 years of Excellence, University of Kelaniya.

https://www.youtube.com/watch?v=FdWOAV7ocTY&t=9781s

• Faculty of Social Sciences

https://www.youtube.com/watch?v=WT6o5OnODYY

https://www.youtube.com/watch?v=QZ8wX8xzyZQ