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Introduction to PR

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The fourth session of marketing guest lecture series, focusing on the subject of Marketing (MACO 33454), was hosted by second-year Mass Communication (Hons) students on March 22, 2024, at 1:00 pm in the audio-visual studio of the Department of Mass Communication.

The topic was "Introduction to PR." Mrs. Amali Fernando, Public Relations and Influence Manager at Ogilvy Sri Lanka, served as the guest lecturer. She shared valuable insights about the Working World and its Role in Marketing.

Accompanying her were two of her coworkers, senior executives from Ogilvy Sri Lanka, Ms. Sandamali Wikramarachchi and Ms. Aqeelah Al Amari. The event also saw participation from Lecturer Ileka Ruwanpathirana, Lecturer Dasini Madurasinghe, and Assistant Lecturer Hansani Jayawickrama.

This enlightening lecture was organized by Sachini Imalsha, Avanthi De Silva, Sathyanjalee Jayasinghe, Sajini Nimesha, Tharushi Sandunika, Charuni Samarakoon, Isuri Edirisinghe, P.G.C.T Lakshani, K.M. Viyanga Chamodanee, and A.W.D. Bhagya.

Photography was done by Mihiranga Dasanayaka.

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