The third phase of the marketing guest lecture series, focusing on the subject of Marketing (course code MACO 33454) and organized by the second-year Mass Communication (Hons) students, was held on Friday, March 15th, 2024, at 1:00 pm in the audio-visual studio of the Department of Mass Communication. Mr. Amila Yahalavela, the creative director at Shift Group, served as the guest lecturer.
An interesting lecture was delivered under the theme of exploring creative direction in marketing, with a focus on the creativity required for advertising. It proved to be very helpful in developing the creative thinking of the students.
Lecturer Ileka Ruwanpathirana, Assistant Lecturer Hansani Jayawickrama, Assistant Lecturer Sathushka Jayawardhana and second-year Mass Communication (Hons) students participated in this lecture.
The guest lecture was organized by Mihiranga Dasanayaka, Navoda Handaragama, Pasindu Perera, Buddhika Dilhani, Sudarshani Konara, Chamod Deshan, Ishan Uchitha, Chathurika Jayaweera, Prabodha Sathsarani, Uththara Abeyrathna, and Nirosha Sandhamali.
