Course code
MACO 21414
Course Title
Communication theories and concepts
Pre – requisite –None
Types/Status -Core
Learning outcomes:
At the end of the unit student should be able to:
Understand and apply various theories connected with the study of Communication and its application to the study of the same. The student get the chance to evaluate the concepts connected with the theories and the practice of the same
Course Content
Communication theories and concepts; Biological theories, Sociological
Theories, Communist theory, Marxist theory, Gender theories. Oriental
theories , Cultural theories, Religious theories, Historical theories Industrial
theories and Other emerging theories in Sri Lanka and other Asian Countries.
Method of teaching and learning
Lecturers ,Handouts , Discussions ,Staff student seminar
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Dissanayake, Wimal, (ed) (1993) Communication Theory, The Asian Perspective, AMIC, Singapore
McQuail, Dens,(2005) Mass Communication Theory , Vistaar Publications , New Delhi
Williams ,R (1963) ,Communications ,London ,Penguin.
Carey ,J.W (1989),Communication as Culture ,Unwia Hyman
