Course code
MACO 21424
Course Title
Approaches to Communication and media studies
Pre – requisite - None
Type/Status - Core
Learning Outcomes:
At the end of the unit student should be able to:
Apply various approaches to the study of communication and media studies.
The student will also get the chance of evaluating the strengths weaknesses and limitations of each approach. This will enhance the student to enter into the study of media content and structure .
Course Content
Nature of the communication approaches; Biological, Creative, Cultural, Global , Lateral , Philosophical ,Psychological, Political , Religious, Semiotic Sociological and Technological approaches
Method of teaching and learning
Class room Lectures, Workshops
Assessment.
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
McQuail, Danis,(2005) Mass Communication Theory , Vistaar Publications , New Delhi
Baran , Stanley J. and Davis , Deansk ,Thomson , (2007)Mass Communication Theory , Foundation Ferment and Future , Words worth , India Edition
Fiske , J, (1982) , Introduction to Communication Studies , London , Methuen.
Schramm, W.(1963).The Science of Human Communication, New York, Basic Books
Schramm ,W,(1963) ,The Science of Human Communication, New York ,Basic Books
