Course code
MACO 22433
Course Title
Language and Communication
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of Language and Communication and its application to the study of the same. The student will also get the chance to spell out the concepts connected with the theories and the practice of the same
Course content
Use of human language, classification of language, changing linguistic patterns of language, Language and culture, language and society, folklore and language. Language and creative communication, language as a communication tool, use of media language, strengths and limitations of media languages, structural patterns of sub cultural languages , language and social events,
Method of teaching and learning
Lectures, Tutorials, Discussions , Practical Exercises
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Mcluhan Marshall(1975)Understanding Media ,The Extention of man, Routledge and Kegan Paul ,London .
Schramm ,W.(1963) ,The Science and Human Communication, New York ,Basic Books .
