Course code
MACO 22452
Course Title
Environmental Studies
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of Environment and its application to the study of mass communication. The student will have the chance to obtain a conscious awareness of the aspects of environment and help build a rapport between media and the recipient.
Course content
The nature and the scope, Environmental factors and Human communication, Natural disasters , Environment and the use of Mass media, socio-cultural-political-religious attitudes on environment, Creating an awareness through environment, Bio-Diversity ,Environment based Media Production, Use of environmental material for teaching, environment reporting , environmental Photography, Designing a media message on environment.
Method of teaching and learning
Lectures, Staff -Student Seminars, Field Visits, Tutorials
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Bhatti, Amjad, Ariyabandu, Madhavi, Malalgoda, (2002) Disaster Communication, A Resource Kit for Media, A Duryog Nirvan Publication, Pakistan
Scramm , W.(1960),(ed) Mass Communications: a Book and Readings , University of Illinois Press , Urbana
Williams ,R.(1961) Culture and Society ,London ,Penguin.
