Course code
MACO 21433
Course Title
Traditional Communication
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Interpret various forms connected with the study of traditional communication and its application to the study of Mass communication. The student get the chance to evaluate the concepts connected with traditional communication patterns and the practice of the same.
Course Content
The nature of traditional communication, traditional social groups, traditional social issues, Origins of traditional media, cultural links
folklore; Folk theatre,folk songs, folktales, folk games, folk believes, folk faith folk music etc.
Rites and Rituals
Evolution of traditional communication,
Challenges to the use of traditional communication.
Method of teaching and learning
Lectures ,Observations ,Group discussions ,
Tutorials , Workshops
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended reading
Propp, V. (1968) The Morphology of Folk Tales. Austin, University of Texas Press
Rogers, E. M. (1962) The Diffusion of Innovations. Glencoe, Free Press
Rogers, E. M. & Shoemaker. F. (1973) Communication & Innovations. New York: Free Press
Rothenbuhler, E. W. (1998) Ritual Communication. Thousand Oaks, Sage
