Course code
MACO 21443
Course Title
Media History-World
Pre – requisite -None
Types/Status -Core
Learning outcomes:
At the end of the unit student should be able to:
Evaluate various trends connected with the study of media history of the world and its application to the study of Mass communication. The student formulate the modern studies on the historical development based on the developments taken place in the rest of the world.
Course content
The land marks and trends,
Technological, Ideological and other advancements in the following Geographical Zones. Asian, African, American, European, Pacific.
Method of teaching and learning
Lectures, Staff Student Seminars , Discussions,
Tutorials
Assessment
Examination [60%]
Assignments [20%]
Presentations [20%]
Recommended Reading
Blumler , J.G. and Katz .E (eds) (1974) , The Use of Mass Communication , Beverly Hills ,CA ,Sage
Gunarathne , Shelton A (ed)(200)Hand Book of the Media in Asia , Sage , India
Hilmes , Michele (2003) Connections , A Broadcast History Reader , Words Worth , Canada .
Rogers , E.M (1994) A history of Communication Study; A Biographical approach ,New York ,Free press
