Course code
MACO 21472
Course Title
Health Communication
Pre – requisite - None
Types/Status - Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of health communication and its application to the study of communication. As health communication is a fast growing subject area, its student will have the chance to evaluate the present, conditions and help formulate new methods via the study of communication.
Course Content
Understanding health communication. health as a social diagram, communication process in sex and reproductive health, use of media for health promotion, health journalism, health reporting and health campaigns, health surveys, health and advertisement, Theory and practice of public health, use of entertainment for health promotion, use of communication materials,
Method of teaching and learning
Lectures, Staff Student Seminars, Field Visits
Tutorials
Assessment.
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Corcoran, Nova (ed) (2007) Communicating Health: Strategies for Health Promotion. Sage, UK
Kreps G.L. and Thoraton B.C,(1984), Health Communication London ,Longman .
Babbie ,S. (1973)Medical Communication Requirements ,Springfield Pacific.
Bloom ,S (1975)The Doctor and his Patient ,A Sociological Interpretation , Int . Una.Press
