Course code
MACO 21482
Course Title
Media Literacy
Pre – requisite - None
Types/Status - Optional
Learning outcomes:
At the end of the unit student should be able to:
Analyze various theories connected with the study of Media literacy and its application to the study of Mass Communication. The student will have a chance to understand the primary conceptual meaning of literacy, and the areas of media literacy.
Course content
Introduction to media literacy ,Meaning of the term literacy, application of media literacy, media literacy games , audience-media interaction, application of literacy in other subject areas. The application of literacy with special reference to media studies.
Method of teaching and learning
Lectures, Tutorials, Discussions , Practical Exercises , Demonstrations
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Potter , James ,W (2008) Media Literacy ,Sage USA
Potter , James ,W(2004) , Theory of Media Literacy , Sage USA
Gans ,Herbert (1974)Popular Culture and High Culture (An analysis and evaluation of Taste) New York ,Basic Books.
Lenneberg ,E.H(1967),Biological Foundation and Language ,New York ,Wiley .
