Course code
MACO 22414
Course Title
Communication and Media Research
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of Media Research and evaluate it into the study of Mass Communication. The students will have the chance to involve themselves in planning and organizing researches in different communication and media fields. Various aspects of research methods will be spelled out.
Course content
Definitions of research, research topics and areas, research methodology, socio – economic and socio cultural research, hypotheses, research concepts, data collection, report writing, conducting a survey, field observation, research and data analysis, elementary statistics, Use of statistics in research such as Statistical Package for Social Sciences(SPSS)..etc. Audio and Video research, Mass media research, Content Analysis, Case study, textual analysis, Discourse analysis.
Method of teaching and learning
Lectures, Staff -Student Seminars, Field Visits, Tutorials, Discussions ,
Practical Exercises
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Hunter, John E, Schmidt, Frank L, (1990) Media Method of Meta- Analysis, Sage Publications, London
Gunter, Barrie, (2002) Media Research Methods, Sage Publications, London
Berger, Arthur Asa, (1998) Media Research Techniques, Sage Publications, London
Hansen, Anders, Cottle Simon, Negrine Ralph, Newbold Chris, (1998) Mass Communication Research, Macmillan Press, London
