Course code
MACO 31424
Course Title
Cross-Cultural Communication
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Compare various theories connected with the study of cross cultural communication and its application to the study of mass communication. The student will have the chance of addressing various aspects of the discipline.
Course Content
What is Cross-Cultural communication? communication expansion and intercultural concepts, cultural identity, cultural diversity , Pluralism , comparison and study of cultural artifacts, impact of culture on media, and different cultures popular culture, concept and ideologies .Studies of the impact of trends of religion, history, politics, and literature on cross cultural studies on selected scholars and their works on the subject.
Method of teaching and learning
Lectures, Tutorials, Workshops , Staff student seminars
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Holliday , Adrian , Hyde , Martin , Kullman , John (2005) Inter-Cultural Communication ,Rout Ledge Chennai .
Laungani , Pittu D . (2007) Understanding Cross-Cultural Psychology ,Sage , India
Mathur Kanwar ,B(2001)Intercultural Communication , Agenda for Development Countries . Allied Publishers Ltd. India .
Williams Raymond (1961) Culture and Society,Hammondsworth ,Penguin.
Althusser ,L (1971 ,Lenin and Philosophy ,London ,New Left book.
