Course code
MACO 41414
Course Title
New Media and Information Technology
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of communication and its application to the study of the same. The student will also get the chance to spell out the concepts connected with the theories and the practice of the same
Course Content
Overview of New Media
Characteristics of New Media
Comparison of New Media and Traditional Media
Introduction to Web technologies
Social Networking
Role of New Media in Information, Education, Entertainment and Persuasion.
Knowledge Management
Graphics and applications of New Media,
Web casting, New Media and Marketing
Politics and New Media
Ethics of New Media
Impact of New Media
New Media in Sri Lankan Context
Method of teaching and learning
Lectures, Tutorials, Workshops, Field Visit
Assessment
Project [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Razdan Ashnin ,(2008) New Media Techniques and Trends , New Delhi , Vistaar Publishing
Wilson Burbara (2000)Information Technology : The Basic , India , Thomson Learning .
