Course code
MACO 32423
Course Title
Advertising
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of advertising, and its application to the study of Mass Communication. The student will also get the chance to interpret the concepts connected with the theories and the practice of the same
Course Content
What is advertising? principles of Advertising, media and Advertising, Copy Terminology and Principles, aspects of modern advertising, types of Advertising, use of media in Advertising, creative designing and psychological aspects of advertising , Consumer, Society and advertising , Content Analysis of Advertisement, Advertising research, Advertising agencies, Advertising campaigns.
Method of teaching and learning
Lectures, Tutorials, Field Visits, Workshops, Demonstrations
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended reading
McChesney, R, (2000) Rich Media Poor Democracy, New York New Press
McLuhan, M, (1964) Understanding Media, London, Rutledge and Kegan Paul
