Course code
MACO 32433
Course Title
Political Communication
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Analyze various theories connected with the study of Political Communication
and its application. The student will also get the chance to interpret the concepts connected with the theories and the practice of Political Communication
Course Content
What is political communication? Definitions, origins and evolution of political communication, public sphere , Sources and Trends of political communication, Study of political Leaders, public opinion, media and elections, war and terrorism, image building, Modern Society and Political Communication, Types of Political Campaigns, News Coverage of Political Campaigns.
Method of teaching and learning
Lectures, Tutorials, Field Visits, Workshops, Staff student seminar, Surveys
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Thompson ,J. (2000) political Scandals, Cambridge , Polity
Devereux , Eoin (2007.Ed) Media Studies: Key issues and debates . London ,Sage
Qates .Sarah .(2008) Introduction to Media and Politics,London , Sage
Luman.Joseph S.(2008) Political Communication in American Campaign. London , Sage
Lilleker.Darren G (2006) Key Concept in Political Communication , London Sage
