Course code
MACO 32443
Course Title
Media and Popular Culture
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Analyze various theories connected with the study of Media and Popular Culture
and its application. The student will also get the chance to spell out the concepts connected with the theories and the practice of Media and Popular Culture.
Course Content
Evolution of the term Popular Culture, Definitions, Nature of Popular Culture. Sources of Popular Culture, Consumption of Popular culture. Popular culture among the other cultural dimensions, basic dimensions of popular culture in media, changing aspects of Popular culture, Modern and postmodern perspectives of popular culture, Mass Media and popular culture, Popular culture and society, Industry of Popular Culture .Contribution of Popular Culture for Social Change. Study of Popular Culture with Special reference to Sri Lanka.
Method of teaching and learning
Lectures, Tutorials, Field Visits, Workshops, Demonstrations, Discussions,
Surveys
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Mc Guigan, Jym, (1999) Modernity & Postmodern Culture, Open University Press, UK
