Course code
MACO 32462
Course Title
Media Psychology
Pre – requisite - None
Types/Status - Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of Media Psychology and its application to the study of Mass Communication. The student will also get the chance to analyze the concepts connected with Psychology as applied to Mass Communication
Course content
What is media psychology?
Psychological effects and influences of media
Developmental issues in media psychology
Social psychology of media
Research methodsin media psychology
Future of media psychology ,Psychologists in the media,
Clinical Media Psychology, Guidelines and training for media performance.
Method of teaching and learning
Lectures, Tutorials, Field Visits, Workshops, Demonstrations, Surveys
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended reading
Giles, David, (2003) Media Psychology, London, Lawrence Erlbaum Associates
Kirschner, Sam and Kirschner, Diana, (ed) (1997) Perspectives on Psychology and the Media, APA, USA
Harris, Richard Jackson, (2009) A Cognitive Psychology of Mass Communication, T & F Books, US
Bryant, Jennings, (2009) Media Effects: Advances in Theory & Research, LEA, USA
Harris, Richard Jackson, (2004) A Cognitive Psychology of Mass Communication, Lawrence Erlbaum, USA
Philo, Greg, (1997) The Media & Mental Distress, Longman Group, UK
