Course code
MACO 32482
Course Title
Television Studies-1
Pre – requisite - None
Types/Status -Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of television media and its application to the study of Mass Communication. The student will also get the chance to spell out the concepts connected with the theories and the practice of the same
Course content
Concepts , television technology ,Role of television media, television industry, television and society ,types of television media, culture and television, genres of television, education and television , news in television media ,advertising and television, trends of television media, world television networks, television research, future of television media.
Method of teaching and learning
Lectures, Tutorials, Workshops , Staff student seminars, Practical
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Marriott, Stephanie, (2007) Live Television: Time, Space & the Broadcast event, Sage, UK
Hettiarachchi, Stanly, (2001) In Search of Editing Techniques, Wijesooriya Publications, Mulleriyawa
Denis McQuail (ed) (1972) Sociology of Mass Communication ,Londo,Penguin.
Halloran J.D.(ed)(1970)The effect and Television ,Pather .
