Course code
MACO 31433
Course Title
Creative Communication
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of creative communication and its application to the study of Mass communication. The student will have the chance of illustrating various aspect of creative communication.
Course content
What is creative communication? creative communication in human society, Aesthetic aspects of creativity, creative art, folk art, media and its creative features, creative structure in audio, video and written communication, traditional media and creative communication, scientific study of mass consciousness and creativity, classical literature and creative communication, modern journalism and creativity.
Method of teaching and learning
Lectures, Tutorials, Workshops , Field Visits , Staff student seminars
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Altheide ,D.L.(1974) Creating Reality Beverly Hills , Sage
Bandara A , (1986) Social Foundations of Thought and Action:
A Social cognitive Theory , Englewood Cliffs , Prentice Hills
Barthes R,(1977) Image Magic , Text Essays London ,Fontana
Berger A.A.(1992)Popular Genres , New Burg Park, Sage
Mahendra ,S (1998)Terms in Culture and Communication ,Colombo ,Gunasena.
Eliot T.S.(1948)Notes towards a Definition of Culture , Fober and Fober ,London .
