Course code
MACO 31443
Course Title
Media Ethics
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of media ethics and its application to the study of Mass communication. The student who studies these aspects of ethics will have the chance to formulate, innovate and present media messages.
Course Content
What is meant by ethics? Philosophical background in Ethics, social ethics, media ethics, the difference between the natural law and artificial law(man made),taboo, censorship(media and social) ,family, moral ethics, evolution of ethics, human values and other values, media ethics, professional ethics ,advertising ethics, ethics based on political and economic reporting.
Method of teaching and learning
Lectures, Tutorials, Discussions , Staff Student Seminar
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended reading
Matelski, Marilyn J,(1991) TV News Ethica, Facal Press, London
Limburg, Val E .(1994) Electronic Media Ethics, Facal Press, London
Kunczik, Michael .(ed) (1999) Ethics in Journalism, FES
Gunawardhene ,Nalaka, (ed) (1997) Communication Ethics, A South Asian Perspective, AMIC, Singapore
Lyer, Venket, (ed) (2002) Media Ethics in Asia, AMIC, Singapore
Frankena, William K, (1973) Ethics Prentice- Hall of India, New Delhi
Ingulli, Halbert, (2002) Syber Ethics, Thomson, USA
