Course code
MACO 31462
Course Title
Media Management
Pre – requisite -None
Types/Status -Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of media management and its interpretation to the study of Mass communication. As management studies are rapidly growing, the study of media management is observed as vital. As such the student will have the chance of understanding the nature and new innovations needed in media management.
Course content
Nature of media Management, Impact of communication on management, organization, event management recruitment, production, promotion, research Internal structure of management, strategies, challenges, software, content, editorial management, role of the editors, producers and planners as creative managers.
Method of teaching and learning
Lectures, Staff Student Seminars, Field Visits
Tutorials
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
Albarran, Alan B, (2002) Management of Electronic Media, Worsworth, USA
Lazarsfeld ,P.F. and Merton R.J.(1957)Mass Communication ,Popular Taste and Organized Social Action ,in Bernard.
Rosenberg and David Manning(1957),Mass Culture:The Popular art in America, New York.
Lasswell,H.D.(1978) The Future of the world Communication.
Vizjak, Andrej and max Ringlstetter(ed)(2001),Media Management, New York ,Springer ,Verlag
