Course code
MACO 31472
Course Title
Print Media Studies-1
Pre – requisite - None
Types/Status - Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with print media studies and The student will be in a position to understand aspects of Print media and its evolution, trends and concepts.
Course content
Role of the print media, Categories of Print media, Newspaper industry, critical perspectives in print media, Sri Lankan news papers and society, study of selected world news papers, institutional characters and types of newspapers, Trends of Print media Journalism, Future of Print media.
Method of teaching and learning
Lectures, Tutorials, Workshops , Staff student seminars
Assessment
Examination [60%]
Assignments [20%]
Presentation [20%]
Recommended Reading
McBride, S, (1980) Many Voices, One World (Report by the International Commission for the Study of Communication Problems) Paris UNESCO, London, Kogun, Paul
Mcluhan Marshall(1975)Understanding Media ,The Extention of man, Routledge and Kegan Paul ,London
Meadow ,C.T (1970)Man-Machine Communicator ,New York ,Wiley –Interscience.
Clark Wesley(1958) Journalism Tomorrow, Syracase Univ. press
