Course code
MACO 32414
Course Title
Public Relations
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of communication and public relations, and its application to the study of Mass communication. The student will also get the chance to interpret the concepts connected with the theories and the practice of the public relations.
Course Content
What are the Public relation concepts? Definitions, origins and the evolution of Public relations. Process of public relations as an essential social tool. developmental process of Public Relations as a profession, social importance of public relations, public relations officer and information, theories of public relations, Methods inclusive with Publicity ,Media Briefing, Seminars, Press Releases. Media and Public Relations, Pubic relations in the contemporary media scene. Public Relations and the private sectors, and in the commercial field, formal and informal public relations , studies on international public relations and trends, planning, execution, and research in public relations and public relations agencies.
Method of teaching and learning
Lectures, Tutorials, Workshops , Staff student seminars, Field Visits
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended Reading
Cottle, Simon, (ed) (2004) News, Public Relations & Power, Sage, Britain
Kunczik, Michael, (1990) Images of Nations & International Public Relations, FESand
Hovland ,C.I, Janis J,and Kelley,H.H(1953)Communication and Persuation, Yale University press.
Warr1,P.B and Knapper B.(1968)The Perception of of people and Event ,Wiley.
