Course code
MACO 42423
Course Title
Communication and Literary Insights
Pre – requisite - None
Types/Status - Optional
Learning outcomes:
At the end of the unit student should be able to:
Apply various theories connected with the study of communication and its application to the study of Mass Communication. The student will also get the chance to evaluate the concepts connected with the theories and the practice of the Subject.
Course content
What are Literary Insights?
The application of Literary Insights to the Study of Communication. They include
Literary theories; movements and schools of thought such as Structuralism, poetics, Psychoanalysis, Deconstructionalism, Feminism, Post colonialism, Racism, Nationalism and Ethnocentricism, Postmodernism.
Interpretational meanings, Rhetoric, Semiotics.
Study of a selected indigenous and world classics
Method of teaching and learning
Lectures, Tutorials, Workshops, Discussions
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended reading
Congstock, G, (1988) Public Communication & Behavior, New York, Academic
Eco, U, (1977) A Theory & Semiotics, London, Macmillan
Ellis, J, (1982) Visible Fictions, London Rout ledge & kegan Paul
Gramsci, A, (1971) Selection from the prison Note books, London ,Lawrence and Wishar
