Course code
MACO 42414
Course Title
Media Criticism
Pre – requisite - None
Types/Status - Core
Learning outcomes:
At the end of the unit student should be able to:
Analyze various theories connected with the study of communication and its application to the study of the Mass Communication. The student will also get the chance to synthesize the concepts connected with the theories and the practice of the Subject
Course content
What is Media Criticism? Origin and evolution of criticism in the holistic perspective
Role of the media critic
Explore the media Content
Evaluation Process, Assessment Process
Interpretation, appreciation, analyzing,
Media structures,
Aesthetic judgment, evaluations
Relation between Media Criticism and concepts of Literary Criticism( Local and world),Criticism and critical practices in the 20th century
Method of teaching and learning
Lectures, Tutorials, Workshops, Staff student seminar
Assessment
Examination [60%]
Assignment [20%]
Presentation [20%]
Recommended reading
Cohen, Fodi R, (1998) Communication Criticism. London, Sage
O’ Donnell, Victoria, (2007) Television Criticism. London, Sage
Waugh, Patricia, (2006) literary theory and Criticism. New Delhi, Oxford
Zitner, Sheidon P. (1966) The Practice of Criticism. Illinois Glenview wood, Neighed
Lodge, David, (1998)Modern Criticism and Theory, India, Pearson
